Rolex Datejust 31 – Ref. 178274
The Rolex Datejust 31 Ref. 178274 is a beautiful example of Rolex's ability to combine timeless elegance with everyday practicality. Featuring the classic 31mm Oyster case, this reference offers a versatile size that wears gracefully on a wide variety of wrists while retaining all the iconic design elements that have made the Datejust one of the most celebrated watches in horology. Combining robust Oystersteel construction with an elegant 18k White Gold fluted bezel, this model perfectly balances luxury and durability, by Geneva Watch Company.
The standout feature of this particular example is its highly attractive Pink Roman Dial. The soft pink dial brings a warm, sophisticated character to the watch while remaining distinctly Rolex. Complemented by elegant Roman numeral hour markers, the dial offers a refined and timeless appearance that stands apart from more common Datejust configurations. The combination of the pink dial and white gold accents creates a look that is both feminine and highly collectible.
Enhancing the watch is Rolex's signature 18k White Gold fluted bezel, a hallmark of the Datejust collection. The precisely machined fluting captures light beautifully, adding brilliance and visual depth while preserving the classic Rolex aesthetic that collectors admire.
This example is fitted with the iconic Jubilee bracelet, Rolex's legendary five-link bracelet originally introduced alongside the Datejust collection. Renowned for its exceptional comfort and elegant design, the Jubilee bracelet enhances the watch's luxurious appearance while providing outstanding wearability for everyday use.








