Rolex Datejust 31 – Stainless Steel & White Gold
Ref. 178274
This elegant Rolex Datejust 31 embodies the timeless sophistication and versatility that have made the Datejust collection one of the most celebrated names in luxury watchmaking. Combining classic Rolex design, exceptional Swiss craftsmanship, and everyday practicality, this refined timepiece is perfectly suited for those seeking enduring style and reliability, by Geneva Watch Company.
Crafted from stainless steel, the watch features a beautifully proportioned 31mm Oyster case paired with a matching stainless steel Oyster bracelet, delivering exceptional comfort, durability, and timeless appeal. The sleek black dial creates a striking contrast against the polished steel and white gold accents, offering a sophisticated and highly legible display.
The standout feature of this model is its iconic 18k white gold fluted bezel, a signature Rolex design element that adds depth, refinement, and unmistakable character to the watch. The dial is enhanced by raised luminous baton hour markers and polished hands, ensuring excellent readability in all lighting conditions while maintaining the Datejust’s classic aesthetic.







